Customers For Life

Every business owner should have this book, and I'd recommend buying copies for all the employees as well. It will pay off in the long run.


Best Customer Service Book yet!   October 26, 2005
Marc Hines (Portland, OR)
8 out of 8 found this review helpful

Sewell really practices what he preaches.

I had made a visit to two of his dealerships in Dallas; after seeing his operation I HAD to read his book. Both his customers and his employees are fanatically loyal - for good reason.

Carl's view of customer service is very different; in fact he does not have (or need) a 'customer service' department. Instead they create systems to avoid problems in the first place, and each employee (associate, really) is empowered to solve the few problems that do come up on their own.

It's an easy read and a real eye opener.


Simply the best....   November 12, 2001
Mr. A. Pickering (Nisantasi, Istanbul Turkey)
13 out of 15 found this review helpful

Do not be put off by the cheesy grin and sharp suit on the cover of the book - this is anything but a slick-but-little-content sales seminar. I would even say that this is among the top 5 books on business I have ever read - packed full of good ideas, common sense and presented in such a way that you do not need an MBA to understand the text. Read it from cover to cover (or take chapters in isolation, as I did) and you cannot fail to be anything but impressed by the advice given.

It would shock me to learn of someone that cannot learn from Mr. Sewell's approach to customer service. A must buy, for anybody that has a remote interest in improving the effectiveness of their operations.


No kidding-- this is a great book!   November 28, 2001
frumiousb (Amsterdam, the Netherlands)
12 out of 14 found this review helpful

I was deeply skeptical when a friend handed this book to me-- suit, grin, car salesman? What did that have to do with consultancy to media companies? What did this have to do with anything?

No joke-- it has to do with *everything* in business.

A great focused reminder about where to spend your energy and attention if you want to grow your business. This doesn't just repeat the same old motivational seminar stuff that seems to populate so many of the business books out there.

It's a quick read with good advice illustrated by real life examples. What more can you ask for?


Readable, a success story, with application to your business   November 14, 1998
6 out of 6 found this review helpful

Sewell Cadillac is a world class organization visited annually by Japanese Businesses to evaluate his style of management. This is the most readable book on business since the One Minute Manager. Pracital business experiences which can be applied to any business not just a car dealership. Example: 'Threat a customer as you would your best friend Don't charge for the small stuff.' I bought 34 copies for all my managers. You'll pick it up read it in a few hours and then read it again.