| Salesforce.com Secrets of Success: Best Practices for Growth and Profitability |  | Author: David Taber
Publisher: Prentice Hall
Category: Book
List Price: $39.99
Buy New: $22.99
as of 9/7/2010 11:42 CDT details
You Save: $17.00 (43%)
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Seller: Nor Cal Drop
Rating:  9 reviews
Sales Rank: 92,609
Media: Paperback
Edition: 1
Pages: 504
Number Of Items: 1
Shipping Weight (lbs): 1.8
Dimensions (in): 9.1 x 7.1 x 1.1
ISBN: 0137140762
Dewey Decimal Number: 658.810028553
EAN: 9780137140763
ASIN: 0137140762
Publication Date: May 15, 2009
Availability: Usually ships in 1-2 business days
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Product Description
Drive Better Productivity and Increase Saleswith Salesforce.com–Starting Now Discover Real-World Best Practices—Without Paying Expensive Consultants You’re investing in Salesforce.com for one reason: to drive major performance improvements across your entire organization. Salesforce.com® Secrets of Success will help you do just that. Drawing on his experience with dozens of deployments, author David Taber offers expert guidance on every aspect of Salesforce.com deployment, with results-focused best practices for every area of the organization touched by Salesforce.com, including sales, marketing, customer service, finance, legal, and IT. This is information you’d otherwise have to pay a consultant $300/hour to get...information you won’t find in any other book! Taber walks you through developing a comprehensive and effective implementation strategy, followed by tactics and specifics to overcome every challenge you face, including internal politics. Through this book and its companion Web site, www.SFDC-secrets.com, Taber provides questionnaires, step-by-step guides, and extensive resources–all part of the Revenue Overdrive™ system that gives your organization maximum results from Salesforce.com. -
Achieve higher end-customer satisfaction and dramatic sales productivity gains -
Use the SFA Maturity Model™ to assess readiness, fill gaps, and gain early, deep user adoption -
Overcome “people, product, and process” pitfalls that can limit the value of Salesforce.com -
Learn which tools, add-ons, features, and extensions are right for your implementation This book’s start-to-finish roadmap for success can be used by companies of all sizes in all industries–with specific chapters for executives, team leaders, implementation team members, developers, and users throughout the business.
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| Customer Reviews:
Showing reviews 1-5 of 9
Must Read for anyone buying or implementing SalesForce June 9, 2009
Accorto (Redwood City, CA)
7 out of 9 found this review helpful
Great book written by a consultant with a deep understanding of SalesForce, SFA applications and Marketing in general. Lots of useful information (and humorous sidebars) including gotcha's and how to's that you can't get in typical documentation. Tips on how to get buy in, user adoption and ongoing success with SalesForce. A great reference for existing users when questions and issues arise.
Defintely worth the investment as it can prevent many costly upfront incorrect assumptions and expectations.
Solid book on SFDC best practices November 10, 2009
Roger Thomas (Portland, OR)
2 out of 2 found this review helpful
I really enjoyed digging into this book. It is well organized and well written. The book helped me grasp how the data is structured in SFDC and how best to tie my marketing programs into SFDC.
Definitely has helped our Salesforce.com Implementation October 1, 2009
P. Key (Redwood City, CA USA)
1 out of 1 found this review helpful
I didn't know David Taber before buying his book, though we live in the same area. Our organization implemented Salesforce about six months ago and have had great success with it in the Professional Services Department, but things had stalled in getting other departments, such as Sales and Marketing, to use the system.
We actually hired David as a consultant largely based on the depth of knowledge he showed in the book. In particular he tackles the hurdles that Salesforce adoption has in organizations and gives astute advice on how to address them. We are a smaller company than the Salesforce tutorials address, and I found better takeaway help from David's book than I did from the online Salesforce materials or the phone help salesforce provided with our expensive enterprise edition installation.
It did take working with David (or you could use other consultants) to go from very skeptical about Salesforce's value to us to developing a focused plan, customization, and adoption by other departments. David practices what he writes about--it's not consultant vapor-advice.
I should add that I have done a lot of high-level editing in my career, and David writes well and has created a structure that you can dive into in any section.
I highly recommend the book for those who have stared at Salesforce screens and said "Why don't they let me do this simple thing" as well as organizations that need a comprehensive strategy to get value out of the Salesforce platform.
Excellent book! October 16, 2009
Scott J. Arfsten (Granite Bay, CA)
1 out of 1 found this review helpful
I did a few implementations of Salesforce and knew there were lessons learned in the process and David's book hit them right on target. I could not stop reading this book as each chapter related to something I ran into and wanted to know more about.
This will definately help in my next implementaton and I apreciate the way David wrote this book, easy to read and right to the point. He didn't waste my time with fluff.
Great tool for helping with SalesForce Integrations. January 8, 2010
Sean J. Baioni (Seattle, WA)
1 out of 1 found this review helpful
I am a Sales Manager by trade so being in charge of my company's CRM database is not my first choice. This book is an excellent read for people like me who are trying to squeeze the potential out of using SalesForce as a profit engine for my small company. The lessons Dave teaches clarify the complex environment that integrating an e-commerce, accounting and licensing database can bring if your not a programmer. I feel like I can tackle integration projects with a fresh perspective that will give my team a CRM system built for success.
Showing reviews 1-5 of 9
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