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Cracking the Personality Code

Cracking the Personality CodeAuthor: Dana Borowka MA
Creator: Ellen Borowka MA
Publisher: BookSurge Publishing
Category: Book

List Price: $15.95
Buy New: $13.95
as of 9/10/2010 14:14 CDT details
You Save: $2.00 (13%)

In Stock


New (7) Used (7) from $12.37

Seller: supermoviedeals
Rating: 5.0 out of 5 stars 16 reviews
Sales Rank: 912,658

Media: Paperback
Pages: 132
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 9.8 x 6.9 x 0.4

ISBN: 1439212333
Dewey Decimal Number: 658
EAN: 9781439212332
ASIN: 1439212333

Publication Date: January 14, 2009
Availability: Usually ships in 1-2 business days

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Editorial Reviews:

Product Description
In Cracking the Personality Code you will learn personality testing strategies to hire smarter and manage better. These strategies apply equally well to the corporate executive, entrepreneur, or small business owner. You will learn how to cultivate top performers through a three-step process: assess candidates with personality profiling, screen candidates for behavioral tendencies, and manage more effectively based on behavioral styles. Cracking the Personality Code is quick and enjoyable reading. Every chapter is packed with bulleted items, numbered steps, and short, to-the-point anecdotes that immediately demonstrate each point. Action strategies are clearly outlined and provide a road map to success. If you are serious about improving the results of the people you hire and manage, then this is the book for you.


Customer Reviews:
Showing reviews 1-5 of 16



5 out of 5 stars Beyond Assessments   February 26, 2009
James E. Tenuto (San Diego, CA United States)
3 out of 3 found this review helpful

As president and owner of Renaissance Executive Forums, a peer-advisory board service for entrepreneurially business owners and top executives, I have worked with the Borowkas and have become a raving fan of the 16PF assessment.

"Cracking the Personality Code" is more than a thorough examination of this highly detailed and informative personality assessment. The book also delivers a history of personality assessments and explores the science behind them. The book also delves into brain science and psychology, areas where the two authors--sporting masters degress in psychology--wade with confidence.

A pleasant surprise was the chapter on dealing with problem employees, first by identifying patterns of behavior and communication, and then offering sound, practical methods of dealing with them.

My clients who have used the 16PF instrument have received tangible, actionable insights into prospective hires or their senior leadership teams.

And, unlike many business books where one important chapter is surrounded by 200 pages of filler, "Cracking the Personality Code" is 110 pages of pointed solid observations and advice.



5 out of 5 stars Reluctant convert   February 13, 2009
Craig Miller (Los Angeles, California)
2 out of 2 found this review helpful

During my career in sales, I have been required to take several different psychological profiling tests, and have required that people interviewing with me take them as well. Frankly, I was deeply suspicious--most of the tests seemed irrelevant and a waste of everybody's time. The Borowkas have convinced me that some of the testing really is beneficial, when the right instrument is used and interpreted by experts. The writing in "Cracking the Personalify Code" is very accessible. It's a quick read packed with useful information for anyone who needs to improve their percentage of successful hires.


5 out of 5 stars The Hiring Bible   January 23, 2009
J. G. Elliott (Los Angeles)
1 out of 1 found this review helpful

This is a must in tough times. Employers simply can't afford mistakes at this point. And if you are downsizing, make sure to keep the right folks. This is an outstanding book for executives which explains how to properly and throughly conduct the interviewing process including asking the right questions.It also helps with learning about how to manage, mentor and lead those very folks just hired or retained in order to promote productivity.



5 out of 5 stars Great Ideas   January 23, 2009
Patty Kamson
If someone is looking for ideas on how to mentor and coach this book has some terrific ideas! Great book to have on hand in any HR department.


5 out of 5 stars Motivating   January 23, 2009
Josh (Los Angeles, CA)
As a recent MBA grad with an entrepreneurial spirit, I read this book and it really helped me come up with a more concrete road map in how I intend on structuring my own business. I highly recommend this book to not only senior executives, but young entrepreneurs such as myself that could use some great advice in order to avoid many hiring / retention mistakes.

Showing reviews 1-5 of 16


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